About MorganAsh

Over twenty years of innovation and excellence

We have been assessing and looking after vulnerable people on behalf of our clients for over two decades. We combine latest technology with clinical expertise to deliver a unique marriage of empathy and efficiency. Our offerings include numerous specialist services such as medical underwriting for financial services and consumer vulnerability management for regulated firms.

The MorganAsh team

  • Johnny Timpson OBE

    CHAIR

    Johnny is a highly regarded industry expert with more than forty years’ experience within the insurance and protection sectors. He holds numerous positions, including as Financial Inclusion Commissioner and as a member of the FCA’s Financial Services Consumer Panel. He is also a member of GAIN, the Group for Autism, Insurance, Investment and Neurodiversity, BIBA Access to Insurance Committee and the Building Resilient Households Group. In addition, he is a founding member of the Financial Resilience Taskforce, an Age Irrelevance Ambassador and a Grief Chat Ambassador.

  • Andrew Gething

    Andrew Gething MBA BSc

    MANAGING DIRECTOR

    Andrew is the founder and managing director of MorganAsh. He is a highly successful entrepreneur who has taken an IT start-up through growth and profitability to successful acquisition and floated a private computer games company on the London Stock Exchange. Andrew is a structural engineer graduate, previously a Chartered Structural Engineer, and holds an MBA from Sheffield Business School. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS – adopted in the financial services, credit and utilities sectors. In his spare time, Andrew enjoys walking, gardening and golfing.

  • Daniel McClellan

    OPERATIONS MANAGER

    Dan is responsible for the day-to day running of business operations – this includes all relationship management, working with customers and internal teams to ensure that our services are delivered against agreed service levels and key performance indicators. Included in this are the quality assessments and security audits essential to our offerings. Dan has worked in several managerial and back-office posts across the banking and insurance sectors, over a period of twenty-five years. Outside of work, Dan is a keen Manchester City fan and father of three.

  • Glyn Isaac

    FINANCE MANAGER

    Glyn manages MorganAsh’s finance department and is responsible for our financial planning, analysis, monthly and annual reporting, risk management and cash-flow management – and providing the senior team with up-to-date management information. He has worked with many companies of MorganAsh’s size and is experienced in all areas of financial management, forecasting and fund-raising. He is a qualified chartered accountant (ACA). Outside of work, Glyn is both a keen golfer and hockey player.

  • Kay Haighton-Lloyd RN MA

    NURSE MANAGER

    Kay is a registered nurse and has a master’s degree in gerontology. Kay has been a senior ward sister on a nursing development unit; she has a professional background in rehabilitation and is a qualified trainer – and has undertaken several years of academic research into intergenerational activities. Having had two years’ experience as a twenty-four-hour, full-time home carer for her terminally ill mum before working for MorganAsh, Kay has a first-hand appreciation of the difficulties faced by carers. In the last 10 years Kay has also lectured student nurses in university and helped a GP practice undertake frailty assessments. In her spare time, Kay helps out with her grandchildren, runs 5K three times a week, walks her neighbour’s dog every day and practises yoga.

  • Tracey Johnson

    UNDERWRITING MANAGER

    Tracey is a hugely experienced and professionally qualified medical underwriter. In addition to underwriting, Tracey assesses all new business and claims as well as helps to assist and train new underwriters. Tracey has worked for MorganAsh for many years, following a long career working for large life insurance providers across the UK and Ireland. Outside of work, Tracey sits on the boards of several charities and actively volunteers in her local community.

  • James Edmonds

    James Edmonds

    CONSUMER DUTY CONSULTANT

    James works with firms in the financial services sector, to help them understand and overcome the many customer vulnerability challenges with the FCA’s Consumer Duty regulations. James has extensive knowledge in customer experience, of which identifying, supporting and communicating with vulnerable customers is a key component. James has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&G, RSA, More Than, JUST, James Hay and Nucleus.

  • Peter Labrow

    HEAD OF MARKETING

    Peter is responsible for our marketing strategy and marketing communications – and is a keen consumer vulnerability advocate. Peter has over thirty-five years’ business-to-business marketing experience, including at board level and as an agency owner – along with over a decade of working in a parallel role as a journalist/writer with Haymarket Media Group. Peter is co-author of the PR book Is It News? and top-selling horror novel The Well. Outside of work, Peter enjoys walking, photography, writing, drawing and videography. He also organises community events, such as concerts, exhibitions and drama performances.

  • Nurse case managers

    Nurse case managers

    MorganAsh’s team of senior, highly experienced and qualified nurses has been assessing and helping vulnerable people for around twenty years; the team has a combined experience of around two hundred years specialising in insurance interviews, claims support and working with vulnerable people. The nurses work directly with consumers to deliver services which rely on real well-being expertise and professional empathy.

  • Medical underwriters

    Medical underwriters

    MorganAsh’s underwriting and claims team supports firms within the insurance industry. They are highly experienced at evaluating and assessing the risk associated with insuring individuals or groups based on medical history and health status. We provide medical underwriting and claims services to many leading UK insurance firms.

  • Customer services

    Customer services

    Our customer services team works with our clients – and their customers – across our full range of offerings. They provide customer support, issue resolution, order processing, collection of feedback, sales support, coordination with our other teams, performance metrics and more. They’re a friendly and efficient team who play a key role in ensuring customer satisfaction. This includes providing services out of hours, to accommodate people’s working lives.

  • Technical development

    Technical development

    Our technical development team is responsible for designing, building, maintaining and supporting our information systems – such as MARS (the MorganAsh Resilience System). These systems are unique to MorganAsh and have been designed with specific needs in mind. Security and data privacy are also key roles of the team – MorganAsh is an ISO 27001-certified company and a Cyber Essentials Plus-certified company.

Timeline

MorganAsh has a twenty-year track record of bringing innovation to the financial services sector. Along the way, we’ve picked up several awards for our work, most recently for our contribution to the field of Consumer Duty and customer vulnerability.

2024

Johnny Timpson OBE becomes chair

MARS extended to include vulnerabilities at a household level

2023

Winner – National Credit Awards 2023 – Fintech and Platform of the Year

Finalist - Moneyfacts Innovation in Personal Finance award – for the MorganAsh Resilience System (MARS)

MARS goes live in the financial services sector

Won contract with Scottish Power Energy Network to manage customer vulnerability within the utilities industry

2022

Finalist – Credit Awards 2022 –Innovation – nominated for: The MorganAsh Resilience System (MARS)

Finalist – Credit Strategy Award 2022 – Vulnerable Customer Strategy of the Year – nominated for: the MorganAsh Resilience System (MARS)

Formal launch of MARS – the MorganAsh Resilience System

First consumer pilots of MARS

2021

Early adopters – pilots for MARS – consumer vulnerability tool

2020

Extended ‘Absence Innovation’ service direct to corporates

Launched Care-Fees Plan portal to manage quotations for long-term care

2019

Finalist for ‘COVER Customer Care' awards

Launched ‘Absence Intervention’ service with insurers

2018

Nominated – 'Innovation' award – Pension Age awards

Shortlisted for ‘Innovating for Ageing’ awards

Simon Little joins as none-executive director

2017

Launched Care Navigator service – finding care for the elderly

Launched Crisis Support service – the next generation of claims processing

Nominated – 'Innovation' award – Pension Age awards

2016

Professional Pensions – Finalist – UK Pension Awards

Winner – Life Insurance International 2016 – Most Innovative Actuarial/Risk Consultancy Services Provider of the Year

2015

Rapid growth of medical underwriting mortality studies service

2014

Rapid growth of medical underwriting service

2013

First MUBA – medically underwritten bulk annuity transaction completed

MUBA medical underwriting service formalised with providers

2012

Launched MUMS pension evaluation service

Launched ongoing claims management for disability claims

Took over 3D Risk, and added underwriting services to portfolio

2011

Launched individual pension annuity service

2009

Winner – Cover Excellence awards – ‘Outstanding Achievement’ award. Judges’ citation: “This man has been at the leading edge of a breakthrough in underwriting. He is, in fact, for many the face of tele-underwriting, leading an innovative, and deadline-hitting, firm. He thoroughly deserves this award.”

2008

LifeSearch awards – nominated for ‘Best new initiative’

Protection review awards – nominated for ‘Innovation’ award

2007

Launched in Germany

Launched tele-claims service with SCOR Global Re

2006

Won legal case with HMRC to ensure medical evidence is VAT-free

2005

Rapid growth of tele-interviewing services across the UK and Ireland

2004

Pioneered the introduction of tele-interviewing in the UK

MorganAsh founded by Andrew Gething

Video libarary

We’ve created a range of videos to explain what we do far more clearly and more efficiently.

  • “Since using MARS, I have discovered more characteristics of our clients – even though I have known them for years. It also allows our business to give clients a platform to voluntarily let us know if they may be temporarily vulnerable, so we can meet their needs.”

    Sam Whybrow CFP AFPS RLP, Chartered Financial Planner

  • “MARS puts me in a far better position than before. I didn’t have any information like this, or evidence of client vulnerabilities.”

    Paul Russell, chartered financial planner

  • “I am so pleased that I found the MARS System; I am very happy to be improving my client care and responsibilities.”

    Mike Kellett Cert PFS Cert CII(MP) Cert ReR, Director, Forbes Consultancy

  • “We are very happy to be working with MorganAsh. They are taking some great strides with their MARS tool, in the financial services sector, towards really making a difference to how vulnerable people are treated.”

    Helen Lord, CEO, the Vulnerability Registration Service:

  • “The MorganAsh MARS tool offers firms an outsource capability and credible solution to achieve that aim and deliver proportionate support and fair outcomes.”

    Jonathan Warren, head of innovation, Altus

  • “Good practice principles and the use of fintech, such as the MorganAsh MARS tool, can greatly improve our ability to assess, store and communicate vulnerability across and between organisations.”  

    Keith Richards, Chair of the Financial Vulnerability Task Force