Judging customer vulnerabilities

The issues caused by a lack of definition and objective means of assessment was recently highlighted by a BBC Panorama. This exposed subcontractors of British Gas, breaking into a consumer’s house to fit a pre-payment meter. The public outcry led to a swift regulation change.

Peter Labrow

Head of marketing at MorganAsh. Consumer vulnerability champion. Writer and storyteller. Co-author: Is It News?

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Johnny Timpson joins MorganAsh as chair