MorganAsh

In line with the requirements of Consumer Duty, Forbes Securities recently implemented MARS, the MorganAsh Resilience System, to assess and manage customer vulnerability. Instead of being optional, Forbes Securities requires that all clients complete an assessment and consider it as part of accepting the terms and conditions. 

Each client receives an email inviting them to complete an online questionnaire. For those without an email or who are unable to complete it, the questionnaire can be completed by the adviser.  

It comes as the FCA warns financial services in its recent ‘Dear CEO’ letter that it has taken supervisory action against firms with “weak identification of vulnerable customers”. Under Consumer Duty, firms must assess and monitor the vulnerability of all clients throughout the lifetime of products. This forms an integral part of its overarching goal of delivering good outcomes for clients.  

Mike Kellett Cert PFS Cert CII(MP) Cert ReR, owner and director of Forbes Securities, has been a directly authorised mortgage broker since 2003. He said: “Personally,  I believe that the main thrust of Consumer Duty obligations for mortgage brokers will be client vulnerability monitoring – to ‘identify and track foreseeable harms’. If protections for life and income are not put in place at inception, and properly tracked to completion, then – in the event of death, illness or disability – the property could be repossessed. This is a major foreseeable – and preventable – harm.  The FCA, FOS and indeed claims lawyers will certainly take this on in the event of a claim – and I don’t see any defence for it now Consumer Duty is in place.

“The MARS vulnerability reports gives you valuable live data as to whether or not a client will get health-rated for life and/or permanent health insurance. It allows vulnerability tracking, throughout the conveyancing process – which is vital under Consumer Duty. Health-rated life premiums will generate increased commissions for the broker, and – once accepted by the client – will very rarely lapse. Of course, this Consumer Duty obligation has then been fulfilled.

“Once reporting starts, any broker who cannot make a declaration based on evidenced management information on Consumer Duty obligations, in a ‘timely manner’ will fall foul of the FCA’s rules, which may endanger their regulatory status to continue trading.”

Andrew Gething, managing director of MorganAsh, adds: “As per the recent ‘Dear CEO’ letter, the FCA is highlighting weak identification of vulnerable customers and the need for good reporting, as Consumer Duty requires firms to consider outcomes for different groups of customers. We expect firms to be able to identify and address when particular groups of customers, such as those with characteristics of vulnerability or who share specific protected characteristics, receive systematically poorer outcomes. While most firms have taken a softly-softly approach to vulnerability, it’s great to see an example of a proactive firm rising to the challenge.

“Many within financial services have a fear that asking personal questions on health and lifestyle will be a turn-off for clients, but this is not the case in practice. Indeed, many people are far more comfortable talking about health and lifestyle than money matters. Within the MARS platform, we give several options on how data can be collected, giving flexibility to accommodate individuals and different processes. There are even options on the types of questions to be included.” 

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Put simply, those with the right data will be able to create compelling customer propositions pointed at defined consumer needs/problems and as a result will deliver good outcomes and avoid harms. Those who don’t have that capability simply won’t.

Tony Crane, Crane Consulting