Pioneer partners with MorganAsh for tele-interviewing

MorganAsh is delighted to announce its partnership with Pioneer Friendly Society, which has recently adopted the company’s tele-interviewing service to improve the application process for income protection.

Pioneer, winner of the ‘Individual Income Protection’ category at the Cover Excellence Awards 2007, is one of the UK’s leading income protection providers. One of the key innovators in the income protection market, Pioneer was highly active in 2007, launching a new product, Professional Income Protection, along with re-launching a new enhanced version of its Pure Protection policy.

The MorganAsh nurses, on behalf of Pioneer, telephone applicants to undertake an in-depth interview of their medical history. This reduces the need for Pioneer to obtain GPR reports from doctors’ surgeries, greatly improving the turnround times of client applications.

Financial advisers benefit from the increased speed of processing client cases, and the more diligent process reduces the chance of subsequent claims being contested for non-disclosure.

“Along with ongoing product development, we are committed to streamlining our application process. Tele-interviewing enables us to replace a significant proportion of our GP reports, thereby cutting our turnround times significantly,” said Andy Chapman, chief executive at Pioneer. “It will greatly improve the service we offer to IFAs, as well as improving disclosure. In my opinion, tele-interviewing has the potential to be of greater benefit to the income protection market than many product developments.”

“We are delighted to be working with Pioneer, a company which has shown innovation and commitment to the income protection market,” commented Andrew Gething, managing director of MorganAsh. “Tele-interviewing is becoming the preferred approach for companies wishing to improve disclosure, whilst equally improving turnround times and service to IFAs.”