How cross-cutting rules affect other rules

While some rules within Consumer Duty don’t explicitly state a specific need to accommodate or report on consumer vulnerability, the regulations do contain cross-cutting rules – each of which has a reference to vulnerable customers. What does this mean? Andrew Gething and Tony Crane look at a specific rule (in this case, rule 2A.9.10) to see how this is cross-referenced against the needs of those who are vulnerable. They also discuss how ‘measuring outcomes’ doesn’t mean waiting until an outcome occurs before you measure outcomes.  

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Peter Labrow

Head of marketing at MorganAsh. Consumer vulnerability champion. Writer and storyteller. Co-author: Is It News?

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Tailoring communications to those with specific vulnerabilities

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How should you assess vulnerability characteristics?