Sharing vulnerability data

When assessing the vulnerability of consumers, most firms store that data themselves and don’t share it. The problem with this is that it means consumers may well be answering the same types of questions again and again – tiresome, to say the least. And, if different firms assess people in different ways, the results of those assessments and how they are subsequently treated will also differ. Some sectors, such as utilities, are starting to get around these issues by sharing data. But what are the challenges, advantages and pitfalls of this? Andrew Gething and Johnny Timpson OBE discuss.

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Peter Labrow

Head of marketing at MorganAsh. Consumer vulnerability champion. Writer and storyteller. Co-author: Is It News?

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Consumer Duty: vulnerability or suitability?