Reporting on outcomes: the good, the bad and the ugly

The FCA: “Those who are repackaging existing data are failing.” Consumer Duty: at the end of the day, it’s all about the data. Without data, there’s no evidence; without data, you can’t attest; without data, you can’t measure or benchmark. This webinar looks at real-life examples of two organisations which are gathering consumer vulnerability and outcome data and turning that data into meaningful reports. We also cover using it to ‘do good business’ – because the more we understand our customers, the better our customer engagement, retention, intergenerational servicing – and our reputation.

Peter Labrow

Head of marketing at MorganAsh. Consumer vulnerability champion. Writer and storyteller. Co-author: Is It News?

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What to do if a consumer has an addiction?

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The three Cs: customers, Consumer Duty and communications