AI is being heralded as a silver bullet for many issues – and customer vulnerability is no exception. But how real is that assumption? Where is the technology now and what role can it play in identifying and managing vulnerable customers?

In this webinar we will explore the potential and limitations of artificial intelligence in managing customer vulnerability. As AI technologies advance, there is growing interest in their application for identifying and supporting vulnerable customers. However, while AI offers significant promise, it also faces substantial challenges – and has some significant limitations and risks in use.

In this session, we will discuss the current capabilities of AI in detecting signs of vulnerability through data analysis, pattern recognition, and predictive modelling. We will look at how AI tools can enhance customer service by providing personalised support and early intervention.

The webinar will also critically examine the limitations of AI in this context. AI systems struggle with nuances and complexities of human vulnerability that require empathy and contextual understanding. Issues such as data privacy, bias, and the inability to interpret non-quantifiable factors will also be addressed. Our experts will highlight the importance of integrating human oversight with AI to ensure ethical and effective support for vulnerable customers.

This webinar is crucial for those seeking to utilise AI, while acknowledging its limitations – and ensuring comprehensive support for vulnerable customers.

This event is currently in the planning stage. Topics may be updated and may change.