Maintaining accurate and up-to-date vulnerable customer data is a challenge. Over time, databases naturally degrade, with information becoming outdated because of life events like address changes, marital status shifts, or death. This decay is critical for vulnerable customers. Missing or incorrect data can lead to a loss of contact, potentially resulting in preventable harm and a failure to provide necessary support.
This webinar addresses the critical problem of how organisations can effectively combat data degradation and ensure the integrity of their information and enable organisations to keep in contact with their customers.
We look at the challenges of keeping data up to date and how changes in the data, such as the address and phone number, in themselves may indicate a life event or change of status – all part of monitoring vulnerable customers.
The website explores two essential and complementary approaches: automated data management solutions for large-scale updates and manual methods for locating individuals when automated systems fall short. By understanding and implementing both strategies, firms can significantly improve data quality, maintain contact with vulnerable individuals, and mitigate the risks associated with outdated information.
Join data quality specialists Alan Clay from LexisNexis and Paul Aggett from Vestigium Services as they delve into practical strategies, tools, and real-world examples of how proactive data management can prevent harm and ensure organisations stay connected with their vulnerable customer base.
This webinar is in the planning stage, booking details will be available soon.
Alan Clay
Alan is director of strategy, customer data solutions, at LexisNexis Risk Solutions. Alan has wide experience of implementing systems including data capture and verification at the point of registration and authentication, through combining data sources across different systems to create a single customer view, to tracing customers with whom organisations have lost contact.
Andrew Gething
Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.